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Get the latest ServiceNow insights and trends, from certifications that increase earning potential to work perks and more.

As 2020 draws to a close, it feels more important than ever to take stock of where we’re at, and the ServiceNow community is no different.

Knowledge 2020 launches online today, making it easier than ever for the ServiceNow community to come together to learn and develop. The annual event, which was due to take place in Orlando, has been forced into a digital solution due to the COVID-19 outbreak.

Amidst a turbulent backdrop across the globe, ServiceNow has posted its financial results for the first quarter of 2020. The news is certainly positive, with subscription revenues totalling $995m, resulting in 34% year-on-year growth.

Migrating to ServiceNow is a big task, but one that will ultimately bring huge benefits to your business. Its workflows are more complex and powerful, and its versatility means it can be used beyond just your IT department. Companies the world-over have started with the hope that it would transform their tech operations, only to expand its use into HR, operations and much more.

The phrase “new normal” has spread around the world quickly, as businesses across the globe come to terms with their entire staff suddenly working from home. Even when restrictions lift, companies will see the benefits of flexible working for their staff, meaning it’s likely here to stay.

ServiceNow’s wide-ranging capabilities are making it an essential piece of business software. In fact, the only drawback can be finding the talent to staff your project as it becomes a pivotal part of day-to-day operations.

If the skills gap in technology is an openly talked-about problem, it’s really put under a microscope in the ServiceNow community. The ecosystem is already under great stress, as the battle for talent intensifies due to ServiceNow’s growth being faster than the number of individuals joining the stack.

Here are four of the most common mistakes employers make when trying to recruit those hard-to-find ServiceNow professionals.